Digital Marketing & Content SPECIALIST
I am a marketer who specialises in managing and producing content for websites and social media. I understand how graphic design, digital media and technology come together to create seamless customer experiences.
What I Do:
Website Management
Building, editing, updating and optimising web pages. Did you know that Google down-ranks pages that don’t meet certain criteria?
Search engine optimisation
Are you focusing on the right keywords? Is your website optimised for search engine crawlers? Are you fixing broken page links? Ranking high on the most popular search engines isn’t always easy.
Data (CRM)
Are you tracking and organising your customer data? This is an essential investment for any business, especially if you have a lot of customer profiles to manage.
Customer Experience
Website, email, search, 3rd party listings and social. Don’t just slap a TV ad online and hope for the best. From the mobile screen, to the shop floor. Every step of your customers journey is important.
Design & Content CREATION
Knowing how to use (and break) design principals will make your brand stand out. Use design, photography, video and copy to carve a narrative for your business.
Strategy
Do all of your marketing touchpoints work together? Do they connect with your customers and address your business objectives? Make sure every cent is spent on something meaningful.